Parminder Singh, Chief Commercial and Digital Officer, Mediacorp said: “We are glad that our Bloomr.SG creators are contributing towards improving mental health literacy, which is a priority as we look forward to a better 2021. With an emphasis on outreach to young digital natives in Singapore, the creators enlisted for the series have a combined total of 24.47 million YouTube subscribers, and were selected for their broad appeal to a wide-ranging group of young Singapore-based audiences. The grant is intended to support creators in the production of videos for the series, as well as provide additional assistance for them to take care of their own wellbeing and mental health. The launch of the YouTube Mental Health Well-Being Creator Fund & Video Series will also see a grant being equally distributed by YouTube among eight local YouTube creators*. These videos will provide links to mindline.sg and other platforms and resources for viewers who might be motivated to seek professional assistance for their mental health issues. The series consists of educational and intimate accounts of the creators’ personal experiences with issues such as anxiety and depression, as well as the mental pressures exerted by COVID-19-induced disruptions to their lives and livelihoods. This partnership continues YouTube’s commitment to raising awareness, mobilising efforts toward mental health, and supporting creators’ well-being around the world and now in Singapore. This initiative has the support of the MOH Office for Healthcare Transformation (MOHT), which recently launched mindline.sg, a Singapore-developed website for stress management and coping that provides a wellbeing self-assessment tool and consolidates access to many online resources.Īvailable as a playlist on Google Singapore’s YouTube channel and via the individual creators’ channels, the YouTube Mental Health Well-Being Creator Fund & Video Series marks the first collaborative project between YouTube, MOHT, Mediacorp’s Bloomr.SG, and local creators. Singapore, 22 December 2020 – Audiences can now catch top YouTube creators in Singapore, including those under Mediacorp’s Bloomr.SG network, in a new mental health awareness video series funded by YouTube.
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